From Waikiki to Ala Moana, a sea of national corporate companies flood the shopping destinations. But these aren’t the only options in Hawai‘i. Step out and experience Honolulu’s innovative local shops.

at Dawn.

1500 Kapi‘olani Blvd. #102b with the shop entrance is on Makaloa Street

Gillia at SALT at Kaka‘ako (685 Auahi St.)

Founded in 2016, at Dawn. designs wearable, sophisticated, and modern pieces for all body types for Oahu’s melting pot. Its clothing is comfortable and functional, such as the “Back Tie Jumper.” Made out of 100 percent linen it is comfortable to go to brunch with friends and can be dressed up to attend business meetings. Though at Dawn. is expensive, its pieces are worth the investment and can become a staple in one’s wardrobe.   

Salvage Public

1170 Auahi St.

Men’s fashion is taking some rad heights. Owners Joseph Serrao, Noah Serrao, and Nāpali Souza are the proud Hawaiians behind Salvage Public. Making strides with their new spot in South Shore Market in Kaka‘ako and pop-up shops internationally in Japan and Paris. Their eye for quality is apparent in products like their shirts, made of organic cotton from Japan and denim made out of Japanese selvedge denim. They keep it cool by incorporating local slang like “Howzit?” and “Bruddah” and into their designs. Their simple but chic clothing leave you feeling like winning the lottery. Soon to make their debut are their new wetsuits and sunglasses, just in time for spring.               

Public Pet

3422 Waialae Ave.

A new year also means a revamp of pet goods for our furry friends. Visit shop owners Jordan Lee and Matthew Guevara, and dog ambassadors Lola and Phifer. Located in the heart of Kaimuki, Public Pet is the go to for everyday basic pet necessities. Goods like sturdy leashes and harnesses, pet food, and toys, too bougie pet goods like dry frozen dog food, neon cat litter, or hand-dyed Shibori dog beds.          

MŌNO

2013 South King St.

Well-thought quality goods, can be found in MŌNO on King Street. Owners Dean and Cassy Song were inspired by the savvy and high-quality material found in small design goods and paper on their trip to Japan. The idea of MŌNO was born and from having opened shop in 2013, Dean and Cassy work hard to only bring back the best to share with locals. Goods like notebooks bounded with the smoothest paper that come lined, graphed or dotted, leather goods small and compact for on the go, and sturdy office supplies made out of brass. One can improve small everyday experiences by experiencing positive moments while using them with household items, stationery, and personal accessories.          

Treehouse

675 Auahi St E3-215

Photos shot on analog cameras bring to life a nostalgic feeling, and every photo is a suspenseful surprise. A hobby that helps to develop skills through time, and every film roll holds a new experience. Shop owner Bobby Asato and his crew can help share knowledge with all skill levels. Treehouse offers all types of film cameras, film rolls, accessories, merchandise and drop-off film processing when your roll is pau.